Chapter 14Making Contact

Chapter 14Making Contact

Chapter 14 Making Contact.pptx

본문 1. Exposure Reaching the Consumer º Traditional Media and Distribution Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person's five senses the opportunity to be activated. This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur. Product placement: a technique in which companies pay to have their products embedded within an entertainment vehicle. º The Internet Companies can use the Internet for making contact with their customers in at least six difference ways. (중략) 2. Attention Short-Term Memory: The Cognitive Resource for Attention º Attention Mental capacity : sensory memory, short-term memory, long-term memory Sensory memory : part of mental capacity used when initially analyzing a stimulus detected by one of our five senses Short-term memory : where thinking occurs Long-term memory : mental warehouse containing all of our knowledge 키워드 위하여유아의욕구와흥미에알맞은환경을만들어주고자하는데있었다,