박근혜, 문재인 대선후보의 이미지 분석(영문)

박근혜, 문재인 대선후보의 이미지 분석(영문)

박근혜, 문재인 대선후보의 이미지 분석(영문).pptx

목차 1. FUZZY TRACE THEORY 2. HEURISTIC 3. CONSCIOUS PRIMING 4. CORRESPONDENT INFERENCE 본문 FUZZY TRACE THEORY- Biases in decisions are created due to brain making dual traces of memory of events 1. Gist trace Trace of basic idea of entire event 2. Verbatim trace Trace of specific details of an event HEURISTIC- When making judgments under uncertainty, cognitive shortcuts that reduce complex problem solving to simpler judgmental operations. 키워드 IMAGES