국제사회학 소셜미디어와 세계화

국제사회학 소셜미디어와 세계화

[국제사회학] 소셜미디어와 세계화.pptx

목차 1.Introduction 2.Definition and History of Social Media 3.Social Media and Globalization Business Aspect 4.Social Media and Globalization Other Aspects -Social Media and Political Globalization -Social Media and Cultural Globalization 5.Limitation of Social Media 6.Conclusion 본문 Definition of Social Media General Definition of 'Social Media' "Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content" Andreas M. Kaplan et al. (2009) Includes collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds New Definition of 'Social Media' Social Media is a group of Internet-based contents and applications that Are continuously modified by all users in a participatory and collaborative fashion Allow the creation and exchange of user generated content Allow creation and strengthening of personal networks Includes social network sites, as well as other content-sharing sites (YouTube and other web blogs) 중략 History of Social Media SixDegrees , MySpace 1997 - SixDegrees.com Earliest form of social network site Allowed users to create profiles, list their Friends and surf the Friends lists Promoted itself as a tool to help people connect Service closed in 2000 Reason for failure? 2003 - MySpace Former Friendster users shifted to MySpace more open in member acceptance took the form of blogging site often used for promotion of culture events especially for Indie-bands Was the most visited website in the U.S. until 2008 but currently in decline 키워드 국제사회학, 사회학, 세계화, 소셜미디어, 국제