레드불 브랜드 관리 (영문)

레드불 브랜드 관리 (영문)

레드불 브랜드 관리 (영문).hwp

본문 1. Describe Red Bull s sources of brand equity, Do these sources change depending on the market or country? Red Bull is different from other soft drinks in the way that their main purpose of product isn t quenching thirst or taste itself. Therefore they make new category functional energy drink and sources of brand equity focus on this functional factor. (1) Price : Premium pricing strategy The company set a price at least 10% greater than the most-expensive competitor in order to maintain a best of class positioning. It gives trust to customers. -> Establishing a brand image : Trust, Different, Premium 키워드 레드불, 브랜드, 관리, 영문