마케팅 레드불 SWOT, STP, 4P 전략(영문)

마케팅 레드불 SWOT, STP, 4P 전략(영문)

[마케팅] 레드불 SWOT, STP, 4P 전략(영문).ppt

목차 Chapter 1 About Red Bull Chapter 2 SWOT analysis Chapter 3 STP analysis Chapter 4 4P strategy 본문 Chapter 1 About Red Bull Red Bull is made in Austria and recognized as energy drink. Their slogan is "Red Bull gives you wings." young generation supporting lots of extreme sports for advertising. Created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. Inspired by 'Krating Daeng' in Thailand They agreed that Mateschitz would run the company Red Bull was launched in 1987 in Austria In 1989, the product was expanded to its first international markets Red Bull entered the United States market (via California) in 1997 and the Middle East in 2000. 키워드 레드불, STP, SWOT, 마케팅, 영문