훼미리마트의 국제시장 진출 (영문)

훼미리마트의 국제시장 진출 (영문)

훼미리마트의_국제시장_진출_(영문)[1].hwp

목차 1. Company Analysis - Family Mart 2. Market Analysis 3. Entry Mode 4. Conclusion 5. Reference 6. NEWS 본문 1. Company Analysis - Family Mart (1) Company introduction Since Family mart launched first store in 1990, Garak-dong, Songpa-gu, it has become industry s first national no.1 franchise industry companies which achieved 6,000 domestic franchises in July, 2011. Family mart have a Business philosophy that have Human Convinnovation (more humane undertakings, promoting the creation of innovative store) and the only national industry which possess its store in more than 260 cities by completing the national network among . Opening new opportunities for expansion abroad could be made by launching the Kaesong Industrial Complex in North Korea in 2002. (2) Company History - 2011 2011 Store for the first time in Korea to achieve 6000 - 2001 ~ 2010 2010 The industry s first Green Store opening 2010 The Korea Consumer Forum, Republic of Korea Franchise Business Competitiveness Survey, No. 1 Choice 2009 the industry s first portable convenience Transformers opening 2004 The first store of Kaesong Kaesong opened in the district 2002 opening store in Mt.Guemkang (special tourism zone in the two opening) - 1989 ~ 2000 1992 Korea s first dedicated distribution center for convenience store operation (in Yongin, Gyeonggi Province) 1990 First store of FamilyMart opening 가락시영점 1989 CVS (convenience store) business unit established 키워드 국제시장, 훼미리마트, 시장, 국제, 진출