한솥도시락 해외진출 분석(영문)

한솥도시락 해외진출 분석(영문)

한솥도시락 해외진출 분석(영문).hwp

목차 Ⅰ.Intro. -Why this topic -Corporation summary -Corporate philosophy -Firm s value chain Ⅱ.Body -Analysis on U.S. market environment -Fast food price in the U.S. market -Analysis on possibility of Hansot s entering into U.S. market and marketing -SWOT Analysis -Poter's 5 Force Models -STP Analysis -Localization Joinn venture -Long-term view Ⅲ.Conclusion -Why Hansot succeeds in U.S. -How it will develop 본문 Ⅰ. Intro. 1. Why this topic Korean wave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of special food that people take out when they treat special guests. We thought about what can be easily accessible and enjoy, among them we chose Hansot lunch box which would perfectly suit for the category. U.S. is our target country. Facing with problem of the rising obesity rate and increasing in the junk food market, the nation is wanting for something new. Americans rice consumption is increasing and Americans are looking for healthy food. With these analyses, we believe Hansot will do great job in the U.S. market. 2. Corporation summary Brand name : Hansot lunch box Corp. Hansot Category : lunch box specialty store Intro. : company modified its menus into form of fastfood considering the taste of Korean who have rice products everyday. Also the company pursue creating new food culture and satisfactory of customers 3. Corporate philosophy - contribute to the community with hot lunch box Quality : keep up the both quality and quantity Service : serve as best as one can with customer-oriented mind Speed : serve customers vigorously and swiftly Cleanliness : keep the shop always bright and neat Community : serve the community 참고문헌 http://www.mt.co.kr/view/mtview.php?type=1&no=2012050909415633762&outlink=1 http://www.edaily.co.kr/news/NewsRead.edy?SCD=DD52&newsid=01935206599493168&DCD=A00303&OutLnkChk=Y http://www.ytn.co.kr/_ln/0104_201103290715496353 http://www.wikinvest.com/industry/Fast_Food_Restaurants_(QSR) http://blog.naver.com/PostView.nhn?blogId=cys3300&logNo=140128055518&viewDate=¤tPage=1&listtype=0 http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=104&oid=001&aid=0005573774 http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=001&aid=0005559722 http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=001&aid=0005559722 http://www.newspim.com/view.jsp?newsId=20120509000089 http://biz.chosun.com/site/data/html_dir/2012/05/09/2012050901806.html http://www.boe.ca.gov/transpubs/pdf/pub73-k.pdf http://cafe342.daum.net/_c21_/bbs_search_read?grpid=19TBz&fldid=M2Cq&contentval=0000Zzzzzzzzzzzzzzzzzzzzzzzzzz&nenc=&fenc=&q=%BF%DC%BD%C4%BE%F7%C3%A2%BE%F7&nil_profile=cafetop&nil_menu=sch_updw http://www.weblocator.com/attorney/ca/law/b26.html#cab261000 키워드 해외진출, 도시락, 한솥도시락, 진출, 한솥