경영 Glamping Restaurant 마케팅 커뮤니케이션 전략

경영 Glamping Restaurant 마케팅 커뮤니케이션 전략

[경영] Glamping Restaurant 마케팅 커뮤니케이션 전략.pptx

목차 What is Glamping? The Competitors What consumers need and want? Marketing Communications - Our Strategies 본문 Differences. 'THE GLAMPING' -Focused more on Restaurant function -Camping theme -Media Exposure -Targeting Couples GLAMPING And CARABAN -Focusing on experience at CARABAN. -Active usages of Facebook page -Targeting Couples Sheraton Walkerhill Glamping -Highlights their value on 'Camping in the city' -Targeting rich customers (Families) -No SNS page 키워드 경영, 마케팅, 커뮤니케이션