보쉬 Bosch 경영사례 연구 (영문)

보쉬 Bosch 경영사례 연구 (영문)

보쉬 Bosch 경영사례 연구 (영문).pptx

목차 Ⅰ. Introduction -About The Bosch Group and RBAU -Background Knowledge Ⅱ. Answers to case questions -Question 1 -Question 2 -Question 3 Ⅲ. Conclusion 본문 Briefly About Bosch Group -Leading global supplier of technology and services. (automotive and industrial technology, consumer goods, building technology etc.) -Comprises roughly 360 subsidiaries and regional companies in some 50 countries. -Spent about €4.8 billion for R&D in 2012, applied for nearly 4,800 patents worldwide. Briefly About RBAU(Robert Bosch Australia) -Established in 1954, key regional subsidiary of the Bosch Group. -leading global supplier of automotive products. -exports more than half of its automotive products to markets including Germany, the USA, China, Japan, Korea, Malaysia, Thailand, Taiwan, Spain and South Africa. -strives to lead automotive technology. (To achieve this, the company employs over 300 highly qualified and experienced engineers to automotive projects.) 키워드 경영, 보쉬, 사례, 경영사례, 연구, 영문