현대자동차의 미국시장 마케팅 전략 (영문)

현대자동차의 미국시장 마케팅 전략 (영문)

현대자동차의 미국시장 마케팅 전략 (영문).pptx

목차 1.Hyundai Motors' History 2.U.S Auto industry 3.What was the initial strategy of HMA in the U.S market? 4.Why did HMA pursuit of premium-brand strategy? 5.How to implement premium brand strategy, launching a new brand or M&A? 6.What name would you think of as the best brand name for premium cars? And why? 7.Conclusion 본문 Launching a new brand <Pros> Give fresh image to customers One of the fastest ways to get rid of cheap image Customers will recognize "New-Brand" in a new category Lexus was successful <Cons> Costs substantial time and money Takes time for a new brand to be settled Suspicion of Hyundai's ability to manufacture premium car 키워드 미국, 미국시장, 현대자동차, 마케팅, 영문, 자동차