카페베네의 IMC 전략 (영문)

카페베네의 IMC 전략 (영문)

카페베네의 IMC 전략 (영문).pptx

목차 Brand Introduction Analysis of Situation Problem Deduction Strategy Suggestion 본문 1.Meaning of Brand Name Caffe + Beneve(Pleasant feeling) = The caffe gives pleasant feeling 2.Brand's Story "I feel Europe with a cup of coffee in Caffe bene again today" 3.Differentiated Interior and Space Design Pursuing a cozy ambience for good place to stay Differentiating from other urban coffee shops through European vintage interior 4.Star marketing & PPL Choosing Han, Yeseul as a model through strategic partnership with HQ Sidus Starting TV CF at the very first among coffee shops Heightening the promotion effects through indirect advertisement in dramas 키워드 카페베네, 베네, 영문, 카페