영문 보고서 부산 젠백팩커스(zen backpackers)의 호텔 경영

영문 보고서 부산 젠백팩커스(zen backpackers)의 호텔 경영

[영문 보고서] 부산 젠백팩커스(zen backpackers)의 호텔 경영.docx

목차 1. Introduction -2- - Team Information 2. Project Design -3- - Objective - Project Overview 3. Zen Backpackers -4- 1) General Information - Location and Transportation - Size and Facility - Characteristic - History 2) Specific Information - Management Philosophy/Background - Physical Environment - Production of Profit - Reservation System - Marketing Strategy - Organizational Structure - Customers' Opinion 4. SWOT Analysis -14- - SWOT Analysis - Improvement Direction 5. Conclusion -20- 본문 ● Objective - Background Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seomyeon. - Objective To obtain information about Zen Backpackers in order to see how it plays in the tourism/lodging industry. - Sub-Objective 1) To meet and talk to a person(Mr. June Park, CEO of Zen Backpackers) from lodging industry 2) To recognize other similar properties(competitors) nearby 3) To contribute to Zen Backpackers by introducing the property on travel-related websites 4) To learn how to work as a group while working with people who have different background 5) To make a presentation in English, which could be challenging for us ● Project Overview - Total Goal To research about Zen Backpackers on/offline to complete the report and presentation slides for the final documented report and presentation in class - Specific Goal and Method 1) To arrange meetings every Tuesday and Wednesday before the class 2) To manage our own online community on Cyworld; it makes the members connected with each other 3) To interview people from our main property, Zen Backpackers and also its competitors in Busan 4) To conduct individual assignment by certain deadlines each time 5) To gather required information using web surfing 6) To interview foreigners who have stayed at Zen Backpackers 7) To publicize Zen Backpackers online; it was the condition that Mr. June Park suggested as compensation for interviewing him 8) To prepare for presentation by practicing and helping each other with group members 9) To discuss overall topics about this project with group members on/offline 10) To take care of major or minor problems and solve them by having a conversation together 하고 싶은 말 과제물 꼼꼼하게 정성을 들어 작성했습니다. 제 자료가 구입자분에게 꼭 필요한 내용이 되었으면 좋겠어요. 위 자료 요약정리 잘되어 있으니 잘 참고하시어 학업에 나날이 발전이 있기를 기원합니다 ^^ 구입자 분의 앞날에 항상 무궁한 발전과 행복과 행운이 깃들기를 홧팅^^ 키워드 부산, 영문, 호텔, 젠백팩커스, 경영, 보고서