경영 맥도날드의 마케팅 전략 (영문)

경영 맥도날드의 마케팅 전략 (영문)

[경영] 맥도날드의 마케팅 전략 (영문).pptx

목차 Ⅰ. Intro : Definition of some terms which will be used and concepts of marketing Ⅱ. Introduction : Mcdonalds, Top of the fast-food company Ⅲ. Marketing strategy 1 : Price setting Ⅳ. Marketing strategy 2 : Expand demand Ⅴ. Marketing strategy 3 : Cost management Ⅵ. Some interesting references and conclusion 본문 2. Some strategies in the marketing 1) Price setting ■ Basic decision rule - MR = MC ■ Additional methods - Price discrimination (1, 2, 3 degree) - Strategic price setting (Many kinds) (Optional product, Bundling, etc ) 2) Expand demand ■ Effect of expand demand - Set higher P & Sell more Q ■ Representative method - Advertisement 3) Cost managemant ■ Effect of expand demand - Set lower P & Sell more Q ■ Related with elasticity - More elastic price elasticity of demand brings more benefit. 키워드 맥도날드, 마케팅, 경영, 영문