광고론 국순당 막걸리 IMC 전략(영문)

광고론 국순당 막걸리 IMC 전략(영문)

[광고론] 국순당 막걸리 IMC 전략(영문).pptx

목차 1.Introduction 2.Market Analysis 3.STP Analysis 4.4P Analysis 5.Suggestions 6.Conclusion 7.Q & A 본문 " House of good yeast and good wine" Major Producers of Traditional Alcohol Beverages in Korea Established in 1983. Main Product ; Baekseju to Makgeolli. Marketing strategies are focused on Makgeolli Competitors' marketing activities & Ambiguous positioning Alcohol Market Low degree liquor market is growing Makgeolli Market Dramatically Increased Dramatically Increased Concern about health Developed brewing skills Korean Wave in Japan Popularity of Low degree liquor Support by government 참고문헌 Slowdown in growth rate compared to the Past Change of marketing concept generated indefinite product positioning and uncertain brand image. KSD should apply consistent and coherent marketing activities to build the established brand image. 키워드 IMC, 국순당, 막걸리, 광고론, 영문