아모레퍼시픽 중국, 프랑스 진출 전략 (영문)

아모레퍼시픽 중국, 프랑스 진출 전략 (영문)

아모레퍼시픽 중국, 프랑스 진출 전략 (영문).pptx

목차 01 / Introduction > AMOREPACIFIC 02 / Global expansion status >China >France 03 / IB Strategies >Price >Product >Place >Promotion 04 / Evaluation and Recommendation >Evaluation >Recommendations 본문 IB Strategies based on 4P In France and China 03 / IB Strategies Lolita Lempicka in France Product strategy Emphasized ladyishness ☞Hired talented designers and staffs from local Round and spherical shape of containers symbolized ladyishness ☞container design grabbed women's attention "Efficient" Price strategy Relatively higher labor cost than Korean workers A part of the product price is paid for a license fee ☞ Licensed French designer brand "Lolita Lempicka" "inefficient" Place strategy Only made in France strategy Selective distribution ☞ Focused on department store Holds direct distribution ☞ Without going through other wholesale and retail "Efficient" Enable to make High quality brand image 키워드 모레, 진출, 영문, 중국, 퍼시픽, 아모레퍼시픽