코카콜라의 Green SCM (영문)

코카콜라의 Green SCM (영문)

코카콜라의 Green SCM (영문).pptx

본문 1. Introducing Coca-Cola: Overall introduction and Green journey Coca-Cola Company - World's largest beverage company - Products sold in more than 200 countries - World's most valuable brand (2001-2012) - Considered as a Green Leader through their successful campaigns and systems Criticisms in the Past & Improvement - Got major criticisms for destroying the environment Ex) "India Water Crisis" Ex) "Polar Bear as a Mascot" → Proper & prompt respond By 2020, the carbon footprint of the drink in your hand will be one third less than it was in 2007 키워드 코카콜라, 영문, 코카, 콜라