2017년 8월 4일 금요일

광고론 SK2 광고분석(영문)

광고론 SK2 광고분석(영문)
[광고론] SK2 광고분석(영문).pptx


목차
1.Exposure
2.Attention
3.Comprehension/Interpretation
4.Attitude/Memory
5.Decision


본문
Stimulus driven attention

Attractive models
-Model's gaze direction

Contrast/Color
-RED(representative color of SK-II)
& WHITE(model's skin color)

Size


Stimulus driven attention
-Comparing with SK-II Wrinkle Specialist
Not attractive model,
but product

Surprising
or Novel stimulus



Stimulus driven attention

Arousing consumer's
Specific desire

Make consumers
associate with their
experiences




키워드
광고분석, 광고론, SK, 광고, 분석

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