광고론 SK2 광고분석(영문)

광고론 SK2 광고분석(영문)

[광고론] SK2 광고분석(영문).pptx

목차 1.Exposure 2.Attention 3.Comprehension/Interpretation 4.Attitude/Memory 5.Decision 본문 Stimulus driven attention Attractive models -Model's gaze direction Contrast/Color -RED(representative color of SK-II) & WHITE(model's skin color) Size Stimulus driven attention -Comparing with SK-II Wrinkle Specialist Not attractive model, but product Surprising or Novel stimulus Stimulus driven attention Arousing consumer's Specific desire Make consumers associate with their experiences 키워드 광고분석, 광고론, SK, 광고, 분석