경영전략 LVMH 기업분석 및 전략 제안(영문)

경영전략 LVMH 기업분석 및 전략 제안(영문)

[경영전략] LVMH 기업분석 및 전략 제안(영문).docx

목차 -Analysis -Theory for the strategy -SPA strategy -Hotel strategy -Conclusion 본문 -Analysis Our team made up strategic management theory which S.W.O.T and Porter s five forces model about LVMH. First of all, we can recognize the opportunities and threats that LVMH can have, by external analysis *Opportunities -more chances for international market -branding with culture and art -synergy effect from trendsetters -wide range of customer *Threats -excessive competition for branding and price -imitation of retails -high tax LVMH is one of the richest groups in the world. They have 2,545 stores and own retail brands to supply their goods in the whole world. In addition, amounts of people have desire and addiction of luxury goods of LVMH. That fact makes sure they can take more chances to do variable businesses. Also the character of fashion which is creating objects attracts artists who want to create something fun and popular and it can be improved cultural branding. In addition, LVMH can take more opportunity by trendsetters who influence public to get interests, and it can take potential customers like children and youths by offering goods for kid. It will be able to widen their target customers 참고문헌 Figure 1- Jean Noel Kapferer, 2009, the Luxury Strategy Figure 2- Jean Noel Kapferer, 2009, the Luxury Strategy 키워드 마음, 배광호, 안상미, 이상민, 황우리마음, 황우리