광고론 삼성 스마트 TV의 국제 광고 전략(영문)

광고론 삼성 스마트 TV의 국제 광고 전략(영문)

[광고론] 삼성 스마트 TV의 국제 광고 전략(영문).pptx

목차 1.Established Advertisements for Samsung Smart TV 2.Samsung Smart TV in Market 3.New AD for Samsung Smart TV 4.Feature of New Advertisement 5.Main Message 본문 Established Advertisements for Samsung Smart TV 1. Their advertisements emphasize their functional side. 2. They compare that their smart TV have more technique and smarter than competitors. Needs Samsung has so many functional and comparison AD They already pioneer in market Now, they have to deliver their another value of their smartTV ↓ Target Men who in their early or middle thirties Men who are economically stable Men who still want to live young life, interested such as video games and 3Dmovies 키워드 스마트, 광고론, 광고, 국제, 삼성