Nudie Merger that Failed

Nudie Merger that Failed

Nudie Merger that Failed.pptx

목차 Guess What? Nudie's Product Nudie's Culture Nudie Pulp Juice Nudie's Internationalization Key Characteristics Post M&A Strategy What is brand synergy? Synergetic motives Co-branding What is Brand? Analyzing Brand Value Marketing Oriented Approach Financial Approach Conclusion & Recommendation Organizational Culture 본문 Nudie's Internationalization First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore. Started to export to Hong Kong, New Zealand, Singapore Why New Zealand & Singapore? 1. Cultural closeness Similar trade regulation English speaking Café & Deli Culture No packaging restriction 2. Geographic Proximity Physically Nearby Low Transportation Cost Short Shelf Life of Nudie Products → Need to deliver the product FAST