마케팅조사론 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문)

마케팅조사론 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문)

[마케팅조사론] 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문).docx

목차 I. Introduction & Problem Identification II. Defining Marketing Objectives III. Implementation Of Preparatory Investigation - FGI, In-Depth Interview IV. Conducting the Survey & Interpretation V. Suggestion 본문 I. Introduction & Problem Identification 1. Beer Monster The Beer Monster is a beer pub in Chamsari street, Anam, as the main store of it's own franchise.(There are more pubs in Sadang, Hanyang univ, etc). Beer monster has various world beers with middle to low prices, and provide luxury audio system with DJ. The internal decoration and atmosphere is vintage and urban. <Urban style interior> <Fancy audio system> <World beers> 2. Problem Identification Sounds good, but recently, the pub is going through the hard time. The goal of this project is analyze the reason of marketing problems in Beer monster and make suggestion for the pub to get 키워드 마케팅, 세계맥주, 몬스터, 마케팅조사론, 비어