글로벌 SPA 의류 브랜드 자라 ZARA 전략경영(영문)

글로벌 SPA 의류 브랜드 자라 ZARA 전략경영(영문)

글로벌 SPA 의류 브랜드 자라 ZARA 전략경영(영문).hwp

목차 (A brief description of Earlier stage) a. Summary of Proposal b. Summary of analysis1 c. Summary of analysis2 (Evaluation criteria) a. Strategic requirements b. Operational requirements c. Operational performance d. Firm performance (Request for provider information) a. Statement of experience of provider b. Resumes of project personnel 본문 Summary of Proposal reason of select and expected value of strategies As fast food chains which provide quick meals to people has played an important role in today s busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the world s top SPA brand over twenty years based on its strategy of purchase and operational connection. Also, Zara has expanded to Asia and influencing Korea as well. To Zara, fashion is about customers needs and reactions interacting with new designs and therefore produce a better product. For this, Zara especially focused on flexibility and vertical steps of production line to quickly adapt to fast changing customers needs. Our group believes that hospitality business is also related to this fact and if we follow the steps of Zara s strategy then this can be a great step forward to hospitality business. 참고문헌 자라 리테일 코리아 주식회사의 제무제표에 대한 감사보고서와 인디텍스사의 주식 발행 현황 (2011-09-21)에 대한 자료. INDITEX의 Press dossier 한국형 패션 비즈니스모델 개발 - 에이다임 컨소시엄 HBS : 2006.11.21 Fast fashion을 위한 IT 키워드 전략경영, ZARA, 글로벌, 브랜드, SPA