서비스마케팅 신한카드 올댓서비스(영문)

서비스마케팅 신한카드 올댓서비스(영문)

[서비스마케팅] 신한카드 올댓서비스(영문).ppt

목차 Ⅰ. Status Analysis Ⅱ. SWOT Analysis Ⅲ. STP Analysis Ⅳ. Promotion & IMC Ⅴ. Service Blueprint Ⅵ. Cost - Benefit Ⅶ. Conclusion 본문 신한카드 Company Status Shinhan Card is 1st credit card service company in Korea. Asia No.1, Global Top 10 Promotion events, services are held in almost every field. Employee : 3,400 Membership : 13,500,000 Product Asset : 17,200,000,000,000 won (17trillion won) Sales Branch : 48 Customer needs is rising due to increased income. People want more than a product. Simple and clear brand repositioning is required Customer Average income of customer is rising. Needs for leisure, shopping, musical is rising Interest in healthy food, diet, plastic surgery, People are more concerning about social responsibility of company There are lots of enquiries about point using return, replacement services. Needs for a luxury good are rising. Mass buying for discount rate is in fever Inequality gets more extreme. 키워드 서비스, 서비스마케팅, 신한카드, 올댓서비스, 신한, SWOT Analysis, STP Analysis, Promotion IMC