Groupon 그루폰 전략 분석(영문)

Groupon 그루폰 전략 분석(영문)

Groupon 그루폰 전략 분석(영문).pptx

목차 1.What is Social commerce 2.Reasons for and simple introduction of S.C 3.An industry analysis 4.Strategic analysis of the firm 5.Evaluations of the firm's strategy and identification of strategic issues 6.Practical Recommendations for the future 본문 What is Social Commerce Social Commerce - A type of e-commerce making use of Social Network service(SNS) - The term social commerce was introduced by Yahoo! in November 2005 Characteristic of Social Commerce - Consumers actively part in promoting the product on the SNS to satisfy the minimum volume of sale Brief Comments about groupon Reasons Why - On the way to searching for some companies, we select the company , groupon which we think is what nobody dare to choose and dare to come up with Introduction - A deal-of-the-day website that features discounted gift certificates usable at local or national companies. Industry Analysis Scale of Domestic Social Commerce market After developing the market in February 2010 registered 450 companies By Sep 2011 - Appearing Social Commerce company "Wipon" in February 2010 - About 100 companies developed the market in the end of Oct 2010 - About 500 companies registered in May 2011, after that the number of them has decreased slightly 키워드 Groupon, 그루폰, 전략, 영문, 분석